All customer stories
ELConsumer Packaged Goods
Mastered trade-promotion optimization
A leading European CPG company couldn't reconcile internal shipments (Sell-In) with retailer point-of-sale data (Sell-Out). Bondata closed the gap and made true consumer demand visible.
22%
Trade-spend efficiency gain
250%
Revenue-team output
< 4 days
Data sync (from weeks)
01 · The Challenge
The challenge
A fragmented data landscape and manual updates caused real financial leakage and slow market response. Three obstacles drove it:
- Sell-In vs. Sell-Out gap — internal shipment data never aligned with retailer scan data, hiding true consumer demand.
- Legacy system friction — reliance on spreadsheets and outdated tools produced costly errors that were hard to catch or correct.
- Opaque data lineage — Revenue Growth Management teams couldn't trace how data was transformed, hurting decision quality.
02 · The Solution
How Bondata solved it
Bondata gave the company and its retail partners one trusted, traceable record — integrated across every stack:
- An automated Golden Record — a single source of truth between the company and its retail partners.
- Cloud-agnostic partner onboarding — retailers integrated seamlessly via GraphQL APIs across diverse tech stacks.
- Real-time traceability and audit — built-in lineage for instant review of valuation and customer-data changes.
03 · The Results
The results
Trade promotion became something the RGM team could actually optimize — with weeks of manual reconciliation compressed into days.
- Trade-spend efficiency improved 22%.
- Revenue Growth Management team output rose 250%.
- Data sync and verification dropped from weeks to under four days.
Bondata is transparent and the source of data is true. We no longer spend months and millions on manual reconciliation.
